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LinkedIn’s New Business-Friendly “Reactions”

Yesterday LinkedIn unveiled emoji-style post reactions similar to Facebook’s reactions released in 2016.

The company in a blog post explained their new feature as a way to more quickly communicate with one another.

“We took a thoughtful approach to designing these reactions, centered around understanding which ones would be most valuable to the types of conversations members have on LinkedIn. This process included looking at what people are already talking about to better understand what feedback they wanted to express and receive — for example, we analyzed the top 1-2 word comments being used and what types of posts people are sharing most. We also conducted global research with LinkedIn members to get feedback on the specific reactions to ensure they were universally understood and helpful,” – LinkedIn.

Since the platform is used as a more professional form of community building, the reactions are slightly different from Facebook’s. The reactions are “Like”, “Celebrate”, “Love”, “Insightful”, and “Curious.”

For more specifics on how these reactions came to be, check out a post from Ricardo Rivera, a product designer at LinkedIn.

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