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Tik Tok Climbing To Facebook-Level Engagement

TikTok is a social media app for creating and sharing short videos.

Earlier this month it was reported that the app had at least 500 million monthly active users with increased amount of awareness throughout 2018.

Now according to new data from Sensor Tower, the app surpassed 1 billion downloads on IOS and Android. About 663 million of these downloads happened just in 2018. Facebook only slightly beat the amount for 2018 with an estimated 711 million downloads.

A lot of Tik Tok’s growth can be contributed to its merger with the music video app Musical.ly in 2017.

Facebook is still the social media platform at the moment with 1.7 billion monthly active users, but Tik Tok’s quick rise will definitely keep Facebook’s attention.

About a quarter of TikTok’s downloads have so far come from India, with an estimated total of 250 million there. Tik Tok follows somewhat in the shadow of the Vine app, which was shut down in 2016.

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