LinkedIn Live will be available via invite-only to U.S. users for an initial beta phase. The full community will eventually be able to apply for access.
Unlike Twitch.tv, with its community focus on streaming games, LinkedIn Live will focus on streaming subjects like Q&As, product announcements, events, graduations, conferences, earnings calls, awards ceremonies, and more.
This move is a not-so-subtle attempt to finally catch up with other social platforms who have offered live streaming for years. Facebook, Instagram, and Twitter globally introduced live-streaming about three years ago, and YouTube has offered live streaming for almost a decade.
“Video is the fastest-growing format on our platform right now, and the one most likely to get people talking,” Pete Davies, the director of product management at LinkedIn told TechCrunch.
Livestream video could be a nice addition to a site usually plagued with workflow solution-related spam and job postings.