TikTok (launched 2016), AKA “Douyin” (literally “vibrating sound”) in China, is a social media app for creating and sharing short videos.
2018 was a great year for the platform as it quickly gained a following with Jimmy Fallon being an early adopter. It’s now a leading short video platform in Asia, United States, and other parts of the world. Tech giant Sony even partnered with TikTok recently.
Users can produce up-to 15-second videos. Following the current short video trends, TikTok comes with AR filters and stickers. It also has a little A.I. like many other social media platforms to help curate user’s interests and preferences.
It fills the void Twitter-bought Vine left in 2016. Vine was perfect for the shortening attention spans from internet users. YouTube became the unofficial memorial site for Vine videos after the platform shut down. The interest for the format continued long after the app was discontinued.
Vine was shut down because it couldn’t stand out enough from competition like Instagram and Snapchat. TikTok has disrupted the social media space however, with even Facebook rolling out its own competitor to TikTok, called “Lasso,” last year.
TikTok has 500 million monthly actives users, compared with Twitter’s 326 million.
Time with tell if this is just a new fad or if they could offer a completely new angle to social media networking.