AT&T, one of the US’ largest brand marketers, took its advertising from YouTube in 2017 because the ads may have appeared alongside offensive videos. But today, after almost two years, the company will resume advertising on the platform.
YouTube has tried harder recently to appeal to their advertisers. AT&T avoids advertising beside content that is violent, extremist, or includes adult content or hate speech.
Increased human moderation and improved artificial intelligence (AI) on YouTube helped AT&T choose to return.
AT&T worked closely with Google for many months testing “dummy” ads to be sure the ads wouldn’t appear alongside videos in contrast to their values.
AT&T will begin buying ads over the coming weeks, though it’s not clear how much the company will spend on YouTube.