After last year’s revelation about online companies’ irresponsible handling of users’ personal data, Apple CEO Tim Cook says now is the time to make tech companies care more about their users’ privacy.
In an op-ed for Time Magazine, Tim Cook called for the US government to create federal privacy laws that would allow consumers to take more control of their data.
Cook explains that companies send their users’ data to “data brokers” which are firms that collect, package, and sell your information.
These brokers, according to Cook, “exist in a shadow economy that’s largely unchecked—out of sight of consumers, regulators and lawmakers.”
Cook claims data privacy is a users’ right, not too challenging to implement, and that consumers shouldn’t tolerate another year of data breaches.