Social media influencers are essentially social media personalities that have grown such a large stable following that their followers will trust brands these personalities recommend. Companies take advantage of these organic advertisers which make their brand seem more real amidst ads that work too hard to embellish an image.
Amazon is no different. Amazon’s Influencer program, a service that started last March, lets social media personalities earn commissions on the Amazon products they promote. They’re now offering sign-ups for YouTube influencers who want to join the program, an Amazon spokesperson told TechCrunch. The new tool is specifically for YouTubers to have their channels vetted by Amazon.
Amazon’s Influencer program is an extension of the online Associates program for qualified social media influencers.
The social media personalities get their own page on Amazon to showcase recommended products. The way these users are chosen is highly-vetted. They take into account the number of followers and other engagement metrics, they also take into consideration the type of content you post and the relevancy it has for Amazon products.
This isn’t the only time Amazon has tried getting the social media world to work for its benefit. Last July, Amazon launched Amazon Spark, an Instagram-like program with stoppable stories and photos.