Instagram’s Mental Health Campaign #HereForYou

This week Instagram launched #HereForYou, a campaign highlighting support for the conversation around mental health as part of mental health awareness month.

Blogger selfloveclubb on Instagram is also posting what mental illness looks like:

View this post on Instagram

"She doesn't look like she's depressed" "But she still goes to work and functions how could she be mentally ill" "I had no idea she was sick, she was smiling and laughing" "She looked so put together though" Any of you ever heard things like that? Mental illness is not a look, body type, facial expression, or just one mood. Its not something that just shows up for an hour of your day while you cry your eyes out and then it goes away so that you can get on with your life. It stays with you whether you have makeup on and a fancy outfit, or you haven't showered in 4 days and you're wearing sweats. Whether you're laughing with your friends or in bed alone crying. Stop assuming that people are okay just by looking at them. ASK QUESTIONS, that's the only way you'll ever know. Don't let something go unnoticed just because someone seems like they are doing great. 1 in 4 people struggle with mental illness and a lot of those people go untreated. Mental illness can happen to anyone and they don't have to have "a reason". • Post inspired by @selfloveliv ❤️❤️

A post shared by Mads (@_madisonreneee) on

A recurring discussion regards young people only wanting to show their best selves on social media, so such a campaign is helpful in opening up the doors for change.

To do it, Instagram brought three social media influencers who have been active in combating the stigma surrounding mental health. They include filmmaker Elyse Fox of the Sad Girls Club account, British anorexia survivor Sacha Cuddy, and Luke Ambler, a former professional rugby player and now a suicide prevention advocate.

Social media like Facebook has had to be careful on these types of discussions, especially with the wave of suicide videos on their live service.

Instagram isn’t fully new to the idea of dealing with mental illness. Last year, Instagram launched a suicide prevention tool that allowed people to anonymously flag posts about self harm and suicide.


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