Social Media for the 2016 Election

The campaign process is about to come to a finale (assumedly) this Tuesday. From the #Bernieorbust #nevertrump #neverhillary crowd especially, Tuesday will be an important night.

“Something interesting about this particular election is that you can kind of fact-check. You have people online literally going through archives and can do a side-by-side of what the candidate’s claim and reality,” says Lisa Nehring, Facebook user who plans on mostly watching through TV.

The campaigns this year have arguably been focused far more on the candidates themselves than on the platforms they present for the American public. On Hillary’s side there was mostly controversy about her emails and foundation, for Trump it was his business practices, sexual assault accusations and insults.

On election night, voters won’t just be turning to the TV, but to various social media outlets such as Twitter and Facebook. It’s less of a consumer experience and more of a real-time interaction with the candidates and the voters.

The 2008 campaign was dubbed the first social media election since online services like Twitter hadn’t existed for the previous campaign.

ABC News and Facebook are expanding their partnership which began during the major party conventions and debates. They will be offering live online coverage of the presidential election. The previous live videos drew 28 million live video views for the conventions.

Social media accounts worth watching on election night would include Trump, Hillary, and Obama’s Twitter account as well as Facebook friends, “anonymous” Yik Yakers, and any other social media accounts and any other social media platform because chances are, they’ll be talking about the election.


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