Line was launched in 2011 and has since provided individuals in Japan the ability to communicate with friends and family in Japan, and other regions of Asian. It features one-to-one and group chats, which include stickers, and free audio and video calls.
Line had 218 million monthly active users as of March 2016. Users exchanged about 20.4 billion messages a day in March.
There has been a prediction that Line could raise $1.3bn when it goes public. Give the popularity it’s safe to be optimistic.
While Line pioneered a business model that others have incorporated, rivals from Facebook and Snapchat are catching up, and Line will need to gain new users by using new innovations.